Diamond Clarity & Cut — Do They Really Matter?

You’ve heard it before: cut, clarity, color, and carat — the 4Cs of diamonds. But let’s be honest, unless you’re a gemologist, it can feel a little overwhelming. At Ore Jewels, we’re here to simplify things. Today, we’re focusing on two of the most important Cs: Clarity and Cut — and why they matter more than you think.

Clarity: What You Can’t See, Still Counts

Clarity refers to the tiny imperfections inside or on the surface of a diamond. These natural marks are called “inclusions” and “blemishes.” While many of them are invisible to the naked eye, they affect how light passes through the stone.

• Higher clarity = More brilliance
• Fewer flaws = Cleaner sparkle

At Ore, we use certified, high-clarity diamonds in every piece — because even the smallest sparkle deserves the purest shine.

Cut: Where the Magic Really Happens

Of all the 4Cs, cut has the biggest impact on how bright your diamond looks. It’s not about the shape (like round or oval), but the way a diamond is faceted and finished.

A well-cut diamond reflects light beautifully — giving it that fire and shimmer you love.

Even a high-carat diamond can look dull if the cut isn’t right. That’s why we only use expert-cut, precision-finished stones in our jewellery — because brilliance shouldn’t be negotiable.

Why It Matters for You

You’re not just buying a piece of jewellery — you’re investing in quality, beauty, and confidence.

Whether it’s a tiny stud or a dainty solitaire, we believe every diamond deserves to shine its brightest. And so do you.

Certified Diamonds. Thoughtfully Cut. Naturally You.
Ore Jewels — Shine Brighter, Simply.